SaaS content marketing is an effective way to increase leads and sales for your business. The reason is that it allows you to establish trust through education. People are more likely to buy after receiving education about a product or service. Content marketing provides an opportunity for you to do just that. In this article, you’ll learn everything you need to know about how you can use content marketing successfully to generate more leads and revenue for your SaaS company. What is a SaaS Marketing Strategy? Your SaaS marketing strategy is everything you do to create awareness in the market about your brand and product. It includes a digital presence that supports the entire customer journey.
Typically, you’ll use a combination of content marketing, landing old picture restoration pages for email subscriptions, and in-app messaging with prospects who downloaded a trial or customers using the paid version. It all begins with a solid content marketing strategy to attract best-fit customers into the sales funnel. How to Develop Your Content Marketing Strategy There are a few key elements you should include in your digital content strategy. Identifying goals. Planning the content to include within your marketing funnel. Determining the types of content to use within the overall plan. Creating high-quality content. Staying up-to-date on industry trends. The persona of the customer and why they will need your product. How to show customers that your solution is better than the competition’s product. The channels you will use to distribute your content, such as social media or blogging platforms. Identify Your Goals You need to identify your goals before embarking on a SaaS content marketing strategy. Ask yourself why you’re going to go through all the work to push out consistent content. Here are some goals that you might include when creating content: Create brand awareness with current and future audiences.
Build your email list of prospective customers. Get your content in front of a larger audience. Generate qualified leads for sales teams to target and convert into paying customers. Foster customer loyalty and uncover brand ambassadors. Establish yourself as a thought leader within your industry, which can help you attract the best talent down the line. Of course, the most important goal is using a SaaS content marketing strategy to continuously increase customer sales month by month. Plan Your Funnel’s Content Strategy It’s a good idea to plan out content based on how it fits within the three main elements of a sales funnel. These three areas help to take each prospect through the proper customer journey. Top of the funnel (TOF) Middle of the funnel (MOF) Bottom of the funnel (BOF) Top of the funnel content includes getting your audience interested in your product. An example of this type of content is a blog post that broadly educates a prospect through “ultimate guide” style content.