Local search in ads will continue to grow and improve. As Bing associates half of its mobile voice searches with local places and Google says mobile accounts for 88% of all 'nearby' searches, we're going to see mobile local ads become more competitive. After a month of working on SEM, All Things Aquarium received over 200 qualified local visitors to its website, resulting in many phone calls and several new customers, according to this case study. As you can see, mobile is really dominating 2016. It's now more important than ever to get your mobile advertising strategy in place across multiple search engines. If you are able to adapt to these 2016 changes, the result will be more meaningful interaction with your consumer and more conversions. To sum up, your SEM process should be influenced by your growing business, your competitors, and the ever-changing PPC and SEO market landscape.
One of the best PPC articles of 2016, the fax list aptly named 10 of the most effective ad campaigns of 2016 by my colleague Meg, a member of the SEJ team, should get you started. Learn more about Bing Network. The SEJ Summit wraps up the year in New York with some of the best looking speakers. If you missed Google's Maile Ohye and John Brown at the SEJ Summit Santa Monica last April, don't worry. You can still catch them at the TimesCenter in New York on November 2! Get the best price for your SEJ Summit ticket by purchasing before August 5th. Join now and save $300. SEJ Summit New York Speakers and Panelists Maile Ohye: Manager of Developer Programs, Google Since joining Google in 2005, Maile has worked closely with the Google Search and Webmaster Tools teams as Technical Manager of Development Programs.
Its objective is to support and defend the interests of all site owners. A few Maile projects include rel=canonical (IETF RFC co-author), and rel=next and rel=prev for paginated content. Maile often speaks publicly about SEO, including keynotes at SES Chicago and SMX Munich. She also co-wrote Building Web Apps for Google TV (O'Reilly). Advertising Continue reading below Prior to Google, Maile was a systems integrator such as AT&T and the Office of the Secretary of Defense. She earned a BA in Cognitive Science with a major in Computer Science from the University of California, Berkeley. John Brown: Publisher Policy Communications Manager, Google As the Head of Policy Communications for Publishers at Google,