local businesses will need to adapt their mobile websites to load as fast as those of national brands. 6. Heavier content drags us down Contrary to public perception of advances in technology, many online mobile experiences are actually slowing down. According to Radware's annual Shadow Making mobile e-commerce reports, the median load time dropped from 4.33 seconds in 2013, to 4.8 seconds in 2014, to 5.5 seconds in 2015. The reason for this drop in speed is that today's Shadow Making average web page contains a lot more data than before, graphics, video and more complex functions are taking over sites. Radware found that the middle page increased by nearly 70% in page size and complexity between 2014 and 2015. The additional data makes improving page load speeds a technical challenge.
Even today's recommended format, responsive design, can struggle with page load times. Although the format adjusts for better viewing on mobile screens, adjustments behind the screen can slow down the user experience enough to affect bounce rate. 7. Some basic tips to speed up your website Still, with solid website planning and savvy web technology expertise, there Shadow Making are plenty of ways to ensure your mobile website Shadow Making isn't cluttered with deadly weight and ineffective features. Here are some tips to help you explore ways to speed up your mobile website. The weight Shadow Making or size of your web page is a key factor affecting load times. Reduce the number and size of files to download when loading your page. Images and videos are heavy. Use compression tools and other size reduction utilities to reduce the amount of data to load. Avoid heavy formats for your page.
Flash is already strongly discouraged for most mobile apps, but Google's Shadow Making AMP also controls third-party JavaScript so that it doesn't interrupt page loading. Optimize your font for page load. Some fonts can be surprisingly large, and being smart in your selection and usage strategy can improve speed. Optimize the loading time of certain elements of your page. For example, content below the fold that is not visible until the user scrolls down may be delayed to load after the Shadow Making content above the fold. Also, preloading can be timed so that content is loaded during idle pauses before the user gets there. Conclusion These are just a few of the ways Google recommends to improve web page performance and uses in AMP to speed up the mobile web experience. Much of the is rather technical, and you should consult with your web developer to execute your strategy to speed up your site.