local businesses will need to adapt their mobile websites to load as fast as those of national brands. 6. Heavier content drags us down Contrary to public perception of advances in technology, many online mobile experiences are actually slowing down. According to Radware's annual Shadow Making mobile e-commerce reports, the median load time dropped from 4.33 seconds in 2013, to 4.8 seconds in 2014, to 5.5 seconds in 2015. The reason for this drop in speed is that today's Shadow Making average web page contains a lot more data than before, graphics, video and more complex functions are taking over sites. Radware found that the middle page increased by nearly 70% in page size and complexity between 2014 and 2015. The additional data makes improving page load speeds a technical challenge.
Even today's recommended format, responsive design, can struggle with page load times. Although the format adjusts for better viewing on mobile screens, adjustments behind the screen can slow down the user experience enough to affect bounce rate. 7. Some basic tips to speed up your website Still, with solid website planning and savvy web technology expertise, there Shadow Making are plenty of ways to ensure your mobile website Shadow Making isn't cluttered with deadly weight and ineffective features. Here are some tips to help you explore ways to speed up your mobile website. The weight Shadow Making or size of your web page is a key factor affecting load times. Reduce the number and size of files to download when loading your page. Images and videos are heavy. Use compression tools and other size reduction utilities to reduce the amount of data to load. Avoid heavy formats for your page.