Sport moves passion, commitment, positivism and, reaching the elite, it also develops that fan phenomenon that makes athletes the most direct way to reach the consumer . Social networks are a good tool to avoid costly market research. In addition, they are also the shortest and fastest way to reach an audience through a person who, in that specific community, has more credibility and followers than anyone else. The athlete has a showcase of millions of people who are interested every day in what he does, what he consumes, etc. and it makes it unnecessary to go to the store to see, for example, the latest Cristiano Ronaldo boots.
He already sells them to us directly through a tweet. A single message for which the brand can pay an outrage but is still much more affordable than making a television spot. Complete Guide to Sports Marketing - Christian There are also other cases with whatsapp list other athletes: Complete guide to Marketing Deportivo - twitter players When we talk about sports marketing we cannot forget the former English midfielder David Beckham .
The following phrase by Stefano Gabbana perfectly sums up the other facet that made the footballer famous: "Things really started to change with men when we started working with David Beckham." Together with his wife Victoria Addams, they became an attractive couple for clothing brands, fashion magazines, perfumes and cosmetics, etc. Finally, Beckham appeared on numerous magazine covers and commercials to the point of earning more money than with the contracts of the different soccer teams with which he competed . The Englishman came to earn more than 20 million dollars a year with his contracts with Vodafone and Gillette. In addition, he was named among the 100 most influential icons in the world by Time magazine. According to Daily Mail, in February 2013, when he was in the ranks of Paris Saint-Germain, the number of dollars in sales of shirts with the surname Beckham reached 1,530 million, adding those of Manchester United, Real Madrid, Milan, Los Angeles Galaxy and PSG itself.